Except that I doubt they'd want their entire output to end up in fleets. The margins are far lower. The whole trend away from personal ownership of cars is ver

Except that I doubt they'd want their entire output to end up in fleets. The margins are far lower. The whole trend away from personal ownership of cars is very bad for manufacturers because it changes the buying decision from an emotional one to a carefully calculated business one. People are generally willing to pay far higher margins when emotions are involved. I suspect they feel they have no choice but to get involved in this trend, and are very unhappy that they're doing this.