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Are most advertisers advertising english language products in english speaking countries? I don't know if this is the case or not, but I would hazard that engli
by abakker 11y ago
Are most advertisers advertising english language products in english speaking countries? I don't know if this is the case or not, but I would hazard that english language companies demand more ads because they are in more mature markets, and therefore face more competition. In Indonesia, there are many people, but fewer companies advertising there because the market is less mature and consumer choice is more limited/demands less advertising.
Ads sell because they lead to other consumer action. Not for the sake of showing people banners.
So, no, it isn't that simple.
- dogma1138 11y agoAdvertisements are very localized some one from Thailand will not see ads in many cases which are aimed at say US buyers neither would Germans, and in most cases not even Brits, Australians or even Canadians.
- abakker 11y agoExactly. I was responding to the claim that the price of ads was necessarily correlated only the wealth of buyers. It is on average correlated to the expected return a given company expects to get in terms of products sold / conversions. So I agree with you. If I advertise to sell something in the US (where I am, where my company does business, where I am willing to ship goods, etc.) then ads in Thailand are worth $0. Not because the people there are poor, but because I don't do business in Thailand.
- johansch 11y agoYou are overthinking it. It is this simple: Rich people have more money to spend than poor people. This is not a guess from my end - I spent a decade working on this and had (mostly very proprietary data) at at hand.