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I thought this was weird at first too, but the more I think on it and the more I realize how much of GM's output just ends up in fleets anyway, the more I reali
by bane 11y ago
I thought this was weird at first too, but the more I think on it and the more I realize how much of GM's output just ends up in fleets anyway, the more I realize how much it makes a kind of sense.
- skewart 11y agoExcept that I doubt they'd want their entire output to end up in fleets. The margins are far lower. The whole trend away from personal ownership of cars is very bad for manufacturers because it changes the buying decision from an emotional one to a carefully calculated business one. People are generally willing to pay far higher margins when emotions are involved. I suspect they feel they have no choice but to get involved in this trend, and are very unhappy that they're doing this.