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Not necessarily. Android is one of Google's primary vehicles to deliver mobile ads. Those have fabulously fat profit margins.
by melted 11y ago
Not necessarily. Android is one of Google's primary vehicles to deliver mobile ads. Those have fabulously fat profit margins.
- x0x0 11y agoProbably not after tac, though I guess it depends on what you call fat margins. Rumors are google pays apple 75% for their search deal. My suspicion is google keep under 30% of mobile ad spend too.
- jonknee 11y agoWhat? Google pays Apple $0 for ads on Android.
- carussell 11y ago> google pays apple 75% for their search deal
- passwordreset 11y ago"rumors are" == "not true"
- carussell 11y agoWhy did you think this was a relevant comment to reply to me with?
- nl 11y agoRight. But we can reasonably expect they pay something (cite: the Mozilla deal = $300M in 2013) and iOS is worth a lot more than that. Given the economics and the relationship between Apple and Google it doesn't seem an impossible number. It would be great if you could provide a better number rather than that somewhat critical comment.
- jonknee 11y agoYes, on iOS. This is all about Android revenue. Google pays Apple $0 for Android advertising.
- x0x0 11y agomy point (re: fat margins on mobile advertising) was that anyone who can control the default search engine stands to take a big piece of the profit associated with google ads delivered via those searches
- repnation 11y agohttp://searchengineland.com/report-75-percent-of-googles-mobile-search-revenue-comes-from-apple-devices-221722 http://searchengineland.com/report-75-percent-of-googles-mob... Exactly right, even if Oracle is including mobile ads the margins make no sense