I disagree. Judgments are difficult in the vast formless middle but some things are objectively good business ideas and some are objectively bad. Unless we are

I disagree. Judgments are difficult in the vast formless middle but some things are objectively good business ideas and some are objectively bad. Unless we are having a philosophical discussion about the possibility of anything being "objective", I submit it is possible to define some criteria for a good business idea, then assign by consensus a probability with which each idea meets these criteria.