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>And yet, somehow, I still manage to live a modern life of plenty. This lifestyle works for you precisely because the vast majority of the rest of the market d

>And yet, somehow, I still manage to live a modern life of plenty. This lifestyle works for you precisely because the vast majority of the rest of the market does not live this way. Capitalist economies (where the consumers are individuals rather than one large buyer like the state) require products and services to get public awareness. The best way to achieve public awareness is through paid for mass communication.

easong 11y ago
It's the easiest (not the best, IMO) way for companies to reach out to a broad market right now, because consumers as a whole haven't yet figured out that advertising is a negative quality signal and are currently terrible at controlling their information diet. But there are growing segments of the population that are getting better at reading healthy just the same as there's a growing segment concerned about eating healthy. As more information-savvy and time-sensitive (read: higher-income) consumers reject advertising, companies seeking to target them will have to find alternate methods of reaching out to them. If information distribution continues to be disintermediated, then they might find that the only way to do that is by focusing on building things people legitimately want to use and tell their peers about. Traditional advertising will become even more a ghetto than it already is, and will primarily target low-value consumers.
Sir_Substance 11y ago
>The best way to achieve public awareness is through paid for mass communication. Justify that this is of value to the people.
TeMPOraL 11y ago
Public awareness != spamming people with ads till their eyes bleed or manipulating people into buying things they don't need. I'm pretty sure one could actually reduce your assertion to "capitalist economies require classes of products and services to get public awareness". I don't need to be constantly made aware of a particular brand of juice or a particular barber shop. It's enough I learn that there are things like "juices" and "barber shops". I'll find some when I need them.

easong 11y ago

It's the easiest (not the best, IMO) way for companies to reach out to a broad market right now, because consumers as a whole haven't yet figured out that advertising is a negative quality signal and are currently terrible at controlling their information diet. But there are growing segments of the population that are getting better at reading healthy just the same as there's a growing segment concerned about eating healthy. As more information-savvy and time-sensitive (read: higher-income) consumers reject advertising, companies seeking to target them will have to find alternate methods of reaching out to them. If information distribution continues to be disintermediated, then they might find that the only way to do that is by focusing on building things people legitimately want to use and tell their peers about. Traditional advertising will become even more a ghetto than it already is, and will primarily target low-value consumers.

Sir_Substance 11y ago

>The best way to achieve public awareness is through paid for mass communication. Justify that this is of value to the people.

TeMPOraL 11y ago

Public awareness != spamming people with ads till their eyes bleed or manipulating people into buying things they don't need. I'm pretty sure one could actually reduce your assertion to "capitalist economies require classes of products and services to get public awareness". I don't need to be constantly made aware of a particular brand of juice or a particular barber shop. It's enough I learn that there are things like "juices" and "barber shops". I'll find some when I need them.