I think this could be a really great competitive advantage if it translates into them having the best workers and customers know that. One thing I've noticed in

I think this could be a really great competitive advantage if it translates into them having the best workers and customers know that. One thing I've noticed in my experience with the home care industry (startup that serves seniors) is that contractors I meet are either extremely kind and intrinsically motivated or not at all. I would either love or hate for a given contractor to care for my own parents.