They need to make being a part of the action as easy as using a hashtag. People already watch games with fb open on their phone/laptop so not too much behaviou

They need to make being a part of the action as easy as using a hashtag. People already watch games with fb open on their phone/laptop so not too much behaviour change needed. Just a smooth way to get people to this part of the platform at the right time, ideas: I would do this by sending a notification to users who support a team page, when their team is about to play...