Have you met people? Can you name a topic where ad campaigns and available facts have been 100% persuasive? It just doesn't work like that. For one thing, peopl

Have you met people? Can you name a topic where ad campaigns and available facts have been 100% persuasive? It just doesn't work like that. For one thing, people are bad at assessing abstract risks--they figure it won't happen to them, or something else will get them first. Especially since most smokers start young, at a time when they're _especially_ bad at making these kinds of decisions (and the tobacco industry counts on that).