Or it is even worse, in that not being tracked is now a negative so some of us allow ourselves to be tracked enough so that we don't fall foul of not being trac

Or it is even worse, in that not being tracked is now a negative so some of us allow ourselves to be tracked enough so that we don't fall foul of not being tracked. Kinda like jobs that look at your social media presence before hiring and consider no such presence to now be a negative.