> Look at TV before Netflix/iTunes/etc. came along. I think that undermines your point: Netflix and iTunes are paid content channels. TV used to be freely broa

> Look at TV before Netflix/iTunes/etc. came along. I think that undermines your point: Netflix and iTunes are paid content channels. TV used to be freely broadcast over the airwaves (still is, but used to be too) and needed to earn money exclusively from advertising. Netflix and iTunes were not the beginning of that trend. It started when cable TV came along, and began selling subscription access to content like HBO, Showtime, etc. which have no ads. The differentiator with Netflix and iTunes was the ability to stream TV over the Internet, and consequently pay for it without bundling it into cable, and paying for individual shows/movies a la carte. It's also taken a while for Netflix and Amazon to begin offering their own premium content. HBO has been in operation since the 1970s, though to be fair its critical mass really began in 1999 with The Sopranos. Netflix introduced streaming TV in 2007 and received its first real primetime Emmy nominations for its own content in 2013 (House of Cards) In 2015, HBO received 126 Primetime Emmy nominations (Game of Thrones), the most of any network, a spot HBO has held for 15 years in a row according to NYT. That year, Netflix received 34 nominations and the nascent Amazon Studios garnered 12 (Transparent).