Perhaps the main problem is treating a team of professionals like an assembly line. Execs and PM dream up the idea, throw it over the fence to design who mocks

Perhaps the main problem is treating a team of professionals like an assembly line. Execs and PM dream up the idea, throw it over the fence to design who mocks it out, who throws it to the backend to build the api, who throws it to the front end to piece together. What could go wrong with this process? Oh, maybe you have a meeting so people get their input in, but the problem is you don’t really know the important parts you are missing until you start building. This isn’t the way to organize an elite team. Good people don’t want to be a cog in a machine.