Nah, I think they don't have the time to get up to speed enough to even understand what it means to have their IP tracked, let alone understand the lengths they

Nah, I think they don't have the time to get up to speed enough to even understand what it means to have their IP tracked, let alone understand the lengths they would have to go to avoid being tracked. Most of my non-technical friends are super concerned, and frequently tell me how scary it is not knowing what to do or how to avoid it. It's an active role the current ad-based industry takes to convince their users that the tracking either doesn't matter or somehow empowers the user, which are both demonstrably false.