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Ok, all you need is a good platform, a good brand, good marketing and a nice app? So you're basically saying that the reason Swish is successful is that they a
by nissehulth 11y ago
Ok, all you need is a good platform, a good brand, good marketing and a nice app? So you're basically saying that the reason Swish is successful is that they are doing a good job and deliver a good product?
- roymurdock 11y agoI'm saying that they did not have to build a payments network from scratch, or convince the largest banks in the country to provide APIs for their platform, which would have been the hardest part of launching a similar product as a private company or individual.
- ersii 11y agoI would say it's likelier that the fact that Swish transactions are instant from the customers perspective have played a large part in why the uptake for Swish has been so good in Sweden. As regular bank transfers still take hours to days to settle. In the United Kingdom, sending bank to bank or Paym is all the same if I'm not mistaken. The only difference is that on Paym you'll use a phone number instead of an account number.