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I didn't know this, but they admit it on their site, and explain it. https://adblockplus.org/about#monetization https://adblockplus.org/about#monetization TL;
by dhimes 11y ago
I didn't know this, but they admit it on their site, and explain it.
https://adblockplus.org/about#monetization https://adblockplus.org/about#monetization
TL;DR is that if by participating in the "Acceptable Ads" initiative the organization gains 10 million more ad impressions per month, then they have to pay. If they are "smaller" than that, it's free to them.
Everybody has to keep their ads acceptable, however; you can't bribe your way out of it.
- monochromatic 11y ago> Everybody has to keep their ads acceptable, however; you can't bribe your way out of it. Riiiiight.
- dhimes 11y agoGood point. It only works until somebody decides that they are leaving money on the table.
- lmm 11y agoIf ABP started letting unacceptable ads through they'd lose all their users. Enlightened self-interest and all that.
- creshal 11y agoWell, it'd be immediately visible to the users. While I think it is blackmail, ABP has a lot to lose by not enforcing strict standards.