I agree with the first half of your comment: publishers (as well as those who might support publishers, like devs, etc.) have so much to do nowadays. And while

I agree with the first half of your comment: publishers (as well as those who might support publishers, like devs, etc.) have so much to do nowadays. And while i care less about AMP being half-baked or not...I do feel it is a step in the right direction. If this works out, I think publishers (and devs) stand to benefit. Just think: if everyone gets on the bandwagon of improving performance for the sake of a better web experience, then the conventional web platform could win supreme again!