I think word "design" is a bit overloaded here. There is a difference between what "design" is for designers (like Jonathan Ive) vs that for the developers/engi

I think word "design" is a bit overloaded here. There is a difference between what "design" is for designers (like Jonathan Ive) vs that for the developers/engineers. I am guessing what article is saying is the former one. Having said that the line is far more blur than what the article is saying.