I'm not an expert, but a 10% sign up rate doesn't sound too bad. Also, depending on how you look at it, you could double your active users for $200 right now (

I'm not an expert, but a 10% sign up rate doesn't sound too bad. Also, depending on how you look at it, you could double your active users for $200 right now (or $100 if you make back $2 per account)? It sounds like a bit of a bargain, as those users will probably tell their friends, etc. From my perspective, the game looked interesting, but I also had a bit of trouble figuring out what the gameplay would be like - I can kind of guess from the screenshots, but it's not really enough. The trailer (while very nicely done), didn't show anything from the game as far as I can tell, and the "play now" button takes you to a registration screen. I suspect this causes a lot of potential users to bounce right there - edge cases who might be persuaded to stay if the "play now" button just dropped them as anonymous into a game (and asked for their email a few minutes in).