4 ms·
Sort of helps to explain why political discourse seems doomed to stick on such a low level. Simple ideas will always have an edge over complicated ones, and so
by rauljara 17y ago
Sort of helps to explain why political discourse seems doomed to stick on such a low level. Simple ideas will always have an edge over complicated ones, and so politicians who communicate with simple ideas and hold simple ideologies will always have an edge. It wouldn't be such a terrible thing if only the world weren't so damned complicated.
- sophacles 17y agoParticularly in the "it used to be so much better when it was easier" style politics. If it really was so good why did we change it? Also true in the parts of politics where you hear complaints of conspiracy and/or ivory towers.
- pmiller2 17y agoSimple ideas that produce nice sound bites are also much easier to repeat over and over in a stump speech. The simplicity of the ideas (producing this so-called "fluency effect") combined with the power of repetition (which might be another example of the fluency effect) means that a candidate whose goal is to get elected is better off saying as little as possible about issues of substance.