Completely agree, and that's also a reason why the internet is making it hugely difficult for large swaths of society to compete - what used to be many smaller

Completely agree, and that's also a reason why the internet is making it hugely difficult for large swaths of society to compete - what used to be many smaller markets, each with room for its own winner, is now a single giant market (for the most part) that can only support one winner (or very few) in total.