Yea, I see that. If you and I can afford to buy a bad shoes once in a while, I'm sure FB (Market Cap $300B) can afford to spend $44MM for a small chance to be a

Yea, I see that. If you and I can afford to buy a bad shoes once in a while, I'm sure FB (Market Cap $300B) can afford to spend $44MM for a small chance to be a gatekeeper. But it seems to be that the result of this campaign has been a tremendous net negative, given how badly it fared as mentioned in the points above, but mostly also in the public perception. Is there anything called anti-marketing?