Consumers are one in the several actors taking part in this. Like many other social problems, other actors are governments putting regulations (both in the con

Consumers are one in the several actors taking part in this. Like many other social problems, other actors are governments putting regulations (both in the consuming and the producing ones), organizations pushing information (both cultural and products-related), and I guess others. Ultimately, changes start from the "lower" level, either in the form of consumer choice, or individuals who turn into organizations, who pushes for regulations/informations/etc. In real-world, of course, there are other facts.