So to summarize: - Make a lot of fake accounts to submit content, so it looks like there are many more users than there actually are - Get mentioned in a very

So to summarize: - Make a lot of fake accounts to submit content, so it looks like there are many more users than there actually are - Get mentioned in a very popular essay by Paul Graham - Eventually stop submitting content from fake accounts once you have grown enough - Once you are so big that your referral starts showing up in the New York Times, etc. log, people will naturally start putting your buttons on your site. - There will be some other huge sites that haven't organically put your button on their site yet. Cold email them. - Post in the comments of any site that mentions you, regardless of the size to make yourself available to them.