I'm not arguing for chasing new things all the time, in fact I'm arguing for the opposite. I think its important to be decisive about a path and not chase new t

I'm not arguing for chasing new things all the time, in fact I'm arguing for the opposite. I think its important to be decisive about a path and not chase new things all the time. I agree that understanding your market properly is extremely important (see the first post in this series), however its also possible to market research yourself to death. At some point you just need to launch and see what happens. I would argue that 'concept' was not our problem. Certainly the concept behind the Snaptalent blog network was flawed in its economics, we figured that out and tried to shift focus. Recruitment branding (large campaigns not focused on a single rec) is actually a fairly large market where spend is moving online rapidly. I don't think the analysis that this was an opportunity we were well positioned for was wrong, we just never really pursued it hard enough.