I think they expected what they've had. Some solid apps that converted over immediately and then increasing adoption from the iOS development community over tim

I think they expected what they've had. Some solid apps that converted over immediately and then increasing adoption from the iOS development community over time. This adoption curve probably looks similar to the consumer adoption curve of the new device. FWIW, we've had a lot of success with our IAP driven app @ Craftsy. Apple TV revenues are definitely not the size of iPad or iPhone yet, but are promising.