It's rather hard to make a B2B business without the target industry exposure and goodwill. And those are hard to get because many of us, high-tech developers, a

It's rather hard to make a B2B business without the target industry exposure and goodwill. And those are hard to get because many of us, high-tech developers, are not good at listening to the low-tech user, or even each other. That includes me, of course.