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> [Gary Newman] also said that the numbers were “within the mid- to upper level of cable dramas and within the ballpark of what I’d expect.” So the agencies th
by kenshaw 11y ago
> [Gary Newman] also said that the numbers were “within the mid- to upper level of cable dramas and within the ballpark of what I’d expect.”
So the agencies that are paid to do research / competitive intelligence and rate a competitor's viewership numbers using a highly biased sample pool using a method (audio sampling) that is highly unreliable and wildly inaccurate (so much so, that for all intents and purposes, it should be classified a divining rod), has reported exactly the numbers that the TV Network execs expect -- numbers that color network TV as still favorable for advertisers? Well, I'm amazed.