It's just a catchy phrase designed to sound shocking as it suggests some opaque objectification. Obviously you don't need to "be the product". Selling a shortc

It's just a catchy phrase designed to sound shocking as it suggests some opaque objectification. Obviously you don't need to "be the product". Selling a shortcut to a bit of your attention makes a lot of money, too. Edit: And you are always in the position to choose how much attention you grant the apps you use.