I never understood this before reading this post, that the Real secret behind IKEA is the same as Betty Crocker. For those of you from outside of the States or

I never understood this before reading this post, that the Real secret behind IKEA is the same as Betty Crocker. For those of you from outside of the States or those inside and too young, or have never baked a cake; Betty Crocker was a company that started after WWII and invented (or at least perfected) a mixture of dry ingredients that could be mixed with water, thrown into an oven and get a very nice quality cake. The original product just required water but failed in the market, because American housewives believed that just adding water and sticking something in the oven was not 'cooking'. It was a shortcut that made them look bad. So Betty Crocker came up with the idea of providing a dry mix that required the cook to add an egg to the dry mix. That was the secret, by adding one ingredient people could save face and believe that they were 'cooking'. IKEA is leveraging the same principle -- inserting and tightening a few screws and bolts here and there and you feel like you've 'built' something. Very powerful stuff....