Vehicle engineering is on an entirely different scale to a mobile device. Imagine having to engineer all of that for one phone — and then as many times over as

Vehicle engineering is on an entirely different scale to a mobile device. Imagine having to engineer all of that for one phone — and then as many times over as it takes to equal the volume of an average car — there you have your engineering challenge. It's a massive undertaking. Musk was able to pull off Tesla because he saw a frontier that needed to be saturated, and has a history of trailblazing through new industries. It's not that Apple can't do it. They'll just have a hard time doing so.