2 ms·

I think people forget Tim Cook's background in supply chain. He is one of the most experienced "process-oriented" managers in the world, backed up by $203 billi

• wmeredith 11y ago
  I also thought the point made about innovation in production technology being the main driver of success in the auto industry as something that would be very attractive for Apple. Many, if not most, of their breakthroughs in the last few years have been in hardware manufacturing tech.
• ploxiln 11y ago
  While that's true, this blog post points out that to make a dent in the market, you need some factories. You can't just have Foxconn assemble your cars with key parts from Samsung. I don't think Apple can pull a rabbit out of a hat with a surprise "special announcement" of an Apple Car, nor can they make a surprise pre-announcement 6 or even 12 months before availability of a car... it's going to be pretty obvious that they're building a car factory a couple years before anyone can buy one. And we don't see that yet.
• monk_e_boy 11y ago
  For Apple, they must be thinking about cars vs other things. Maybe electric cars are a great idea, but VR maybe a much better idea (seeing as a VR headset is basically two iPohnes glued together)