If Apple doesn't do it or do it properly, someone else will. Who really cares what company ends up making good, safe, reliable electric cars? I think it goes w

If Apple doesn't do it or do it properly, someone else will. Who really cares what company ends up making good, safe, reliable electric cars? I think it goes without saying that they're not going to use the same engineering techniques they use for their other software to develop the software for the car. It's not about culture. It's about adopting very stringent procedures similar to NASA, aeronautics firms, and other industries that need to build software with extremely low rates of error. This has nothing to do with culture. These processes exist because culture fails when such low error rates and resiliency is required. Airplanes have been running incredibly complicated software without issue for decades. For that matter, cars too. Making this a culture issue is frankly ignorant of the whole software development process. As for his past sales figures and argument that people aren't buying electric cars, he misses the point that other than Tesla there are few practical electric cars if any (Leaf's range is too short, Prius isn't an electric car, it's a hybrid, etc.) and the Teslas are priced for the upper class only.