why would Netflix need viewer ratings? They know exactly what you are watching but most importantly they are a paid service where each of their customers volunt

why would Netflix need viewer ratings? They know exactly what you are watching but most importantly they are a paid service where each of their customers voluntarily chooses to pay for Netflix's content. If anything ratings for individual shows would only serve Netflix's interest so as to know if one show is worth producing over another. They aren't in the same business as traditional TV/Cable where the customer doesn't get a choice but instead has to take whats in the bundle. If anything they are closer to HBO