Activism and cause-fetishism is a good way to side-step people's critical faculties. If you couldn't get rational people to install your adware toolbar, reframe

Activism and cause-fetishism is a good way to side-step people's critical faculties. If you couldn't get rational people to install your adware toolbar, reframe it: call it Green Advertising and drape it in some vague altruism, and viola.