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Some version of this can still might happen if Microsoft would be seriously threatened by Google. If Microsoft task would be to replace each google-ad with a m

• mseebach 17y ago
  > Some version of this can still might happen if Microsoft would be seriously threatened by Google. Hardly. I don't think Microsoft would want to play dirty with Google. > since google optimized for money per ad Google only gets paid if people will click on an ad. People will only click if an ad seems useful, so optimizing for money is optimizing for usefulness. If you want the objective, not-for-money results, look in the big column on the left.
  • ippisl 17y ago
    The Google optimization is more complex than utility. They optimize for clicks * revenue per click. One example they don't optimize for - if there's a free way to achieve something , they don't show it to you. Another - if the competition on a certain keyword is very high , you can get really high cost per click , which would push out good offers. Another - if you can write great ad copy to lousy product. Another - if a different way to display the products is more useful. that's the reasons google have different way of showing mortgage ads.