4 ms·
A couple notes on this horrible idea (yes I run a couple ad networks). 1) Giving up 50% of their revenue to charity isn't that impressive considering if they a
by javery 17y ago
A couple notes on this horrible idea (yes I run a couple ad networks).
1) Giving up 50% of their revenue to charity isn't that impressive considering if they actually paid the publishers whose content they are running their ads on they would most likely be paying 50% or more. This is like if Robin Hood kept half of the stuff he stole, wouldn't seem so noble.
2) You are essentially opting in to see these ads. Sure you might be a good target market since you wanted to see the ads, but chances are it's going to be a small and quickly saturated audience. Advertisers will most likely see a quick drop-off in results.
A much more interesting implementation would be one that continues to show normal ads (through ad networks, etc) but takes the revenue from them and gives them to charity. You could even hijack affiliate links as well and donate that to charity. I always thought it would be super evil, but interesting, for someone like Bing to sell a toolbar that displayed their own PPC ads on Google's search results and paid some of it back to the user or charity.
- ippisl 17y agoSome version of this can still might happen if Microsoft would be seriously threatened by Google. If Microsoft task would be to replace each google-ad with a much more useful ad(which they probably could, since google optimized for money per ad), they could offer much better ads. If those ads could really help people , this could have a really strong PR for the common people. And maybe Microsoft could even wrap it in some ethical claim.
- mseebach 17y ago> Some version of this can still might happen if Microsoft would be seriously threatened by Google. Hardly. I don't think Microsoft would want to play dirty with Google. > since google optimized for money per ad Google only gets paid if people will click on an ad. People will only click if an ad seems useful, so optimizing for money is optimizing for usefulness. If you want the objective, not-for-money results, look in the big column on the left.
- ippisl 17y agoThe Google optimization is more complex than utility. They optimize for clicks * revenue per click. One example they don't optimize for - if there's a free way to achieve something , they don't show it to you. Another - if the competition on a certain keyword is very high , you can get really high cost per click , which would push out good offers. Another - if you can write great ad copy to lousy product. Another - if a different way to display the products is more useful. that's the reasons google have different way of showing mortgage ads.