No the real price is the price you're willing to pay. This is a negotiation or barter. It's the same with cable (Internet). And buying a home or car. And even l

No the real price is the price you're willing to pay. This is a negotiation or barter. It's the same with cable (Internet). And buying a home or car. And even late fees and interest on credit cards. If you're willing to pay standard sticker price, why should they tell you any different? The fun part is that price is negotiable, but the contract is not. You can't say, "I'll pay standard price, but I want a month to month, no autorenew contract." Pfff, nope. They want you to forget that expiration date, because now they have a guarantee of at least 50% of the value of the next term at the non-negotiated rate.