can try different front pages i would try: i would talk more about 1 type of coffee (say the most popular, or your favorite), convince someone to drink 1 cup

can try different front pages i would try: i would talk more about 1 type of coffee (say the most popular, or your favorite), convince someone to drink 1 cup in a paragraph and put that on the front page. try just put 1 cause on the front page with your blurb "support multiple causes" or "choose" or whatever (this is like a/b testing right, so whatever sells more we go with, improve and test again, if it doesnt sell more revert) i read a nice blurb from a advertiser, he said he tested selling watches in New york times. most advertisers put 5 watches. he put an add with just 1 watch, and sold 1000% more watches than the other ad. a good thing about a business like this is you can rebrand it and have 2 websites 2 company names and ship the same product. set up a site with a diff name and no cause stuff, and try to just sell the coffee. (tbh i like the cause stuff, but this is an idea, maybe its something else also) you can get feedback from a few customers if possible (just send a hand written email? if you feel like it you can offer discount or free month for response or something.) i would ask what made them purchase. and then i would ask someone to visit your site and tell you why they wont purchase. one thing that i dont like so much is the outside pics. i dont associate the poor black kids and the dogs with drinking coffee, so maybe a lively pic of a wonderful home kitchen with some coffee. or maybe a pic of a coffee shop would sell better. the website is very nice and call to action is clear though so gj. many business struggle for the first 12-18 months as far as ive read.