You might, but that costs money, and other market players are always invented to undercut you. Because the line of how much is too much is indistinct, someone

You might, but that costs money, and other market players are always invented to undercut you. Because the line of how much is too much is indistinct, someone is going to guess wrong before too long. This is even before you mix in perverse organizational incentives involving short-term view or individual profit vs long-term company health.