Dear author: You lost me when he made a quip about Bud watering down beer 'even more'. It's a 5% beer. That's how they make it, nothing more or less. You loose

Dear author: You lost me when he made a quip about Bud watering down beer 'even more'. It's a 5% beer. That's how they make it, nothing more or less. You loose the trust of your audience when you throw in things like that. I don't want to feel that I have to read the article which checking everything you say. I'd rather not read it.