"The basis of framing theory is that the media focuses attention on certain events and then places them within a field of meaning." source: http://masscommtheor

"The basis of framing theory is that the media focuses attention on certain events and then places them within a field of meaning." source: http://masscommtheory.com/theory-overviews/framing-theory/ http://masscommtheory.com/theory-overviews/framing-theory/ Media twists these findings to frame them either in their own interest or to have more visits with polemic titles. But rankings based in scientific measurements might also make use of that to get their results published in the media. I don't mean to undervalue scientific work at all. But the instrumentation of it not for purposes other than scientific.