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Server-side tracking doesn't sound like that bad of an endgame to push towards. If users are behind a layer or two of NAT and browsers unilaterally stop leaking
by RodgerTheGreat 11y ago
Server-side tracking doesn't sound like that bad of an endgame to push towards. If users are behind a layer or two of NAT and browsers unilaterally stop leaking information in their user-agent strings and other optional HTTP fields (which are basically only used for tracking people and nasty brittle feature-detection hacks), server side tracking is easily crippled, and nothing of value is lost.
- manigandham 11y agoTracking (at least by most ad networks) isn't about knowing your exact identity online but just to separate different requests into uniques as best as possible. There's an exponential cost and very diminishing returns trying to get everyone's actual real identity - and this is actually why Google and Facebook are the biggest adtech players, because everyone has a login with them. The use of all these headers and user-agent info is for device fingerprinting which has matured because of the loss of the 3rd party cookie. If sites start using server-side analytics then they can just set 1st party cookies and get around the whole need for fingerprinting.