3 ms·

Brilliant PR by Apple. Not sure how many people actually watch the Grammy's but I bet you this cost a lot less than a commercial spot.

by jsz0 17y ago

ecq 17y ago
it would be interesting to know how many people actually watched the Grammy's. Last year 19 million people watched the show. http://latimesblogs.latimes.com/showtracker/2009/02/grammy-ratings.html http://latimesblogs.latimes.com/showtracker/2009/02/grammy-r...
iamwil 17y ago
Actually, Colbert's been asking for an iPad from Apple this whole last week. Every show, he'd work in how he wants--nay, deserves--an iPad.
- m_eiman 17y ago
  ... which might just as well be part of the PR :P
  - dangrossman 17y ago
    Perhaps, but it's also part of an ongoing bit. He did the same for the iPhone.
    - m_eiman 17y ago
      It might very well be authentic, but for some reason I'm a cynic when it comes to big business and advertisements.
      - Zilioum 17y ago
        I'm not really sure if he really wants one or just makes fun of the hype. Apple gave him one, so they think he really wants one or they dont care.
        pchristensen 17y ago
        "I'm not really sure if he really wants one or just makes fun of the hype." Why is there an 'or' in that sentence?
      - ricardo 17y ago
        Colbert loves attention. He may or may not be genuinely excited for the iPad, but I bet he's more excited for the press it generates.
    - ojbyrne 17y ago
      The ongoing bit could have been part of the PR too.
sree_nair 17y ago
>> Not sure how many people actually watch the Grammy's ~ 20 million in US only? "The 3 1/2-hour music awards show on CBS was seen by 19.05 million US households (in 2009), compared to 17.18 million in 2008, according to early data from Nielsen Media Research." http://www.telegraph.co.uk/news/worldnews/northamerica/usa/4573523/Grammy-TV-audience-up-11-per-cent.html http://www.telegraph.co.uk/news/worldnews/northamerica/usa/4...

3 ms·

Brilliant PR by Apple. Not sure how many people actually watch the Grammy's but I bet you this cost a lot less than a commercial spot.

by jsz0 17y ago

Brilliant PR by Apple. Not sure how many people actually watch the Grammy's but I bet you this cost a lot less than a commercial spot.

ecq 17y ago
it would be interesting to know how many people actually watched the Grammy's. Last year 19 million people watched the show. http://latimesblogs.latimes.com/showtracker/2009/02/grammy-ratings.html http://latimesblogs.latimes.com/showtracker/2009/02/grammy-r...
iamwil 17y ago
Actually, Colbert's been asking for an iPad from Apple this whole last week. Every show, he'd work in how he wants--nay, deserves--an iPad.
- m_eiman 17y ago
  ... which might just as well be part of the PR :P
  - dangrossman 17y ago
    Perhaps, but it's also part of an ongoing bit. He did the same for the iPhone.
    - m_eiman 17y ago
      It might very well be authentic, but for some reason I'm a cynic when it comes to big business and advertisements.
      - Zilioum 17y ago
        I'm not really sure if he really wants one or just makes fun of the hype. Apple gave him one, so they think he really wants one or they dont care.
        pchristensen 17y ago
        "I'm not really sure if he really wants one or just makes fun of the hype." Why is there an 'or' in that sentence?
      - ricardo 17y ago
        Colbert loves attention. He may or may not be genuinely excited for the iPad, but I bet he's more excited for the press it generates.
    - ojbyrne 17y ago
      The ongoing bit could have been part of the PR too.
sree_nair 17y ago
>> Not sure how many people actually watch the Grammy's ~ 20 million in US only? "The 3 1/2-hour music awards show on CBS was seen by 19.05 million US households (in 2009), compared to 17.18 million in 2008, according to early data from Nielsen Media Research." http://www.telegraph.co.uk/news/worldnews/northamerica/usa/4573523/Grammy-TV-audience-up-11-per-cent.html http://www.telegraph.co.uk/news/worldnews/northamerica/usa/4...