4 ms·

Making dough or spam? The perplexing case of designing lead generation pages

• JacobAldridge 17y ago
  What was with the elbow obsession? My guess is that the "need to have arms with pointed elbows" (which seems to have been noted via A/B testing) may be for two reasons. Firstly, showing elbows means showing the subject from a greater distance than a face-shot. This is perhaps less confronting, and also makes it easier to incorporate other elements (eg, blackboard, apple) that add context. The pointed part is perhaps related to actions. Non-pointed elbows happen when we hold a fairly inactive pose (eg, arms by our side). Pointed elbows are for holding things, pointing at things, and interacting with objects and people - all of which are much more engaging. Any other thoughts?
  • teye 17y ago
    Or photos with elbows likely include boobs.
  • alexro 17y ago
    I think that its easier to relate yourself to the situation when you feel the body dynamics of the pictured people, and elbows probably the least we need to be able to do that.
• richcollins 17y ago
  The variations weren't dramatically different. Seems like it would be good to start off with a few very different approaches and then tweak to "climb the hill".
  • paraschopra 17y ago
    He said the client constrained him to stay close to original.
    • adriand 17y ago
      The article was written by a woman (Chrissie Brodigan).