6 ms·

Sorry, Blue Apron. The Joys of Cooking Can’t Fit in a Box. (2015)

8 points by edward 11y ago

noir_lord 11y ago
I can see the appeal of these services though I don't use them (don't even know if we have them in the UK). I'm actually fortunate since my office is about a third of a mile from an old fashioned style in-door covered market that has a lovely sandwich place, so I go pick up my lunch and all the ingredients I need to cook (there is a butchers, fishmongers, veg stall) that night, it's hugely cheaper than the supermarkets, the food is generally better as well. I tend to cook simple meals during the week (lots of steamed veg and fish or stews) since they are fast, easily cooked and in the case of stews eaten the next day or frozen. The above was a huge part of my losing 60lbs last year, no fancy diets or anything I just stopped eating anything I hadn't cooked or prepared. It's actually quite hard to eat 2500 calories of fish and veg :)
nlawalker 11y ago
Blue Apron is the cooking version of a LEGO kit or a coloring book, the former of which has been popular for decades and the latter of which is apparently experiencing a moment as people look for ways to combat the lack of direction and clear goals in their careers and lives. A lot of people aren't creative, or don't have the energy or confidence to be creative, or cooking just isn't "their thing" but they want to try it (or maybe they just need a gentle introduction). Following clear directions towards a well-specified goal when you have all the tools and ingredients you need right in front of you can be fun, relaxing, satisfying and confidence-boosting. See just about every video game ever made. Of course someone who loves cooking isn't going to see the appeal of Blue Apron. For a lot of other people, cooking looks like this: http://theoatmeal.com/comics/cook_home http://theoatmeal.com/comics/cook_home.
bdcravens 11y ago
We subscribe to both Blue Apron and Home Chef. I've always fancied getting into "cooking", but never knew where to start. With these services I've explored new techniques, equipment, and ingredients that I probably never would have otherwise. The recycling problem is improving, as Blue Apron will let you send back packing and refrigeration materials postage paid.

8 points by edward 11y ago

I can see the appeal of these services though I don't use them (don't even know if we have them in the UK). I'm actually fortunate since my office is about a third of a mile from an old fashioned style in-door covered market that has a lovely sandwich place, so I go pick up my lunch and all the ingredients I need to cook (there is a butchers, fishmongers, veg stall) that night, it's hugely cheaper than the supermarkets, the food is generally better as well. I tend to cook simple meals during the week (lots of steamed veg and fish or stews) since they are fast, easily cooked and in the case of stews eaten the next day or frozen. The above was a huge part of my losing 60lbs last year, no fancy diets or anything I just stopped eating anything I hadn't cooked or prepared. It's actually quite hard to eat 2500 calories of fish and veg :)

nlawalker 11y ago

Blue Apron is the cooking version of a LEGO kit or a coloring book, the former of which has been popular for decades and the latter of which is apparently experiencing a moment as people look for ways to combat the lack of direction and clear goals in their careers and lives. A lot of people aren't creative, or don't have the energy or confidence to be creative, or cooking just isn't "their thing" but they want to try it (or maybe they just need a gentle introduction). Following clear directions towards a well-specified goal when you have all the tools and ingredients you need right in front of you can be fun, relaxing, satisfying and confidence-boosting. See just about every video game ever made. Of course someone who loves cooking isn't going to see the appeal of Blue Apron. For a lot of other people, cooking looks like this: http://theoatmeal.com/comics/cook_home http://theoatmeal.com/comics/cook_home.

bdcravens 11y ago

We subscribe to both Blue Apron and Home Chef. I've always fancied getting into "cooking", but never knew where to start. With these services I've explored new techniques, equipment, and ingredients that I probably never would have otherwise. The recycling problem is improving, as Blue Apron will let you send back packing and refrigeration materials postage paid.