I've been explaining this perspective to most clients for years, almost word for word. Specifically the question/focus: "do any users love our product so much t

I've been explaining this perspective to most clients for years, almost word for word. Specifically the question/focus: "do any users love our product so much they spontaneously tell other people to use it?" I'm excited to now have an "official" source I can easily cite for it! I think there are some businesses where this might be less true, but it's pretty rare.