I got the impression from the article, like the parent post, that the author thinks these skills are more prevalent outside of tech. Why else would he suggest h

I got the impression from the article, like the parent post, that the author thinks these skills are more prevalent outside of tech. Why else would he suggest hiring for this above all else? Does he think that it's impossible to get people that are BOTH good communicators and solid engineers? These people aren't unicorns! I'd say the vast majority of coders I've worked with are totally fine at soft skills. If the author thinks that technical people can be equally strong in these people skills, then why are they advocating explicitly hiring non-technical people for the job? It's not like there's a scarcity of engineers that aren't total mouth-breathers. Just hire engineers that also happen to have good communication skills. You don't have to go to some absurd extreme of hiring incompetent people.