3 ms·
Generally at most companies past a certain size it's done by a product manager (who might sit in marketing/product/tech) and often via a tool like optimizely ra
by ig1 11y ago
Generally at most companies past a certain size it's done by a product manager (who might sit in marketing/product/tech) and often via a tool like optimizely rather than direct engineering.
- nathanlippi 11y agoInteresting. From what I've heard, past a certain (large) size, some companies build their own frameworks that allow much more customization to fit their problem domain. But I'm guessing that 95% of companies who are data-driven do use a third party tool like Optimizely or VWO.