Build your brand; become a The Guy. It's less obsessive. In other words, truly master something, then write about it well, to where you have a reputation. That

Build your brand; become a The Guy. It's less obsessive. In other words, truly master something, then write about it well, to where you have a reputation. That's far more than darn near anyone does and you don't have those long nights while your baby is in a potentially fatal fever.