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Who handles conversion rate optimization where you work?
Patio11 has talked about the mythical 'markdev'. A developer or engineer who spends most of their time using code to generate revenue in a more direct way than building product.
I'd be curious to hear how most companies handle optimizing for revenue. Are you the mythical markdev where you work? Does a traditional marketer do it? Does no one do it?
Also, for some context, sharing approx. number of employees and industry would be illuminating.
- ig1 11y agoGenerally at most companies past a certain size it's done by a product manager (who might sit in marketing/product/tech) and often via a tool like optimizely rather than direct engineering.
- nathanlippi 11y agoInteresting. From what I've heard, past a certain (large) size, some companies build their own frameworks that allow much more customization to fit their problem domain. But I'm guessing that 95% of companies who are data-driven do use a third party tool like Optimizely or VWO.